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The fourth Lugano Banking Day highlighted the importance of cultivating framework conditions for businesses and citizens, focusing on taxation, human resources, and technology. Economist Sara Carnazzi Weber discussed recent tax reforms in Canton Ticino aimed at improving competitiveness, while concerns about high tax rates for wealthy individuals and the impact of geopolitical changes were raised by various speakers. The event also addressed the demographic crisis and the need for vocational training to tackle scarce human resources.
UBS has completed the consolidation of Credit Suisse branches in Ticino, welcoming employees from the Via Vegezzi office and most from Piazza Riforma to its Lugano location. This transition aims to enhance client experience through improved services and a refreshed branch environment. Regional Director Luca Pedrotti expressed enthusiasm for the collaboration with former Credit Suisse colleagues to provide top-notch advisory services.
Credit Suisse employees in Lugano have officially transitioned to UBS's branch in Piazzetta della Posta, marking the completion of the branch consolidation process in Ticino. This move aims to enhance client services with improved quality and efficiency, alongside a refreshed branch appearance. UBS is set to provide a range of services, including financial advice and wealth management, supported by 24/7 automated machines.
The integration of Credit Suisse into UBS continues with the closure of branches in Locarno and Chiasso, where employees have been relocated and properties are now for sale. The Chiasso location is being considered for cantonal justice, while UBS aims to enhance services for both private and business clients. Full integration is expected by 2025, with decisions on property retention based on client convenience and logistics.
UBS continues the integration of Credit Suisse, with the Chiasso and Locarno branches consolidating on Monday. Chiasso will employ around 100 staff, while Locarno will have about 50. Regional director Luca Pedrotti emphasized that this move strengthens the bank's commitment to clients and enhances service efficiency. Both branches will offer a comprehensive range of banking services, including financial advice and wealth management, with 24/7 access to automated machines.
Starting February 3, UBS will integrate Credit Suisse's Chiasso and Locarno branches into its own, enhancing client services and operational efficiency. The UBS branches will undergo technical upgrades and will continue to offer a full range of banking services, employing around 150 staff combined. Regional director Luca Pedrotti emphasized the importance of this consolidation in strengthening the bank's presence in the region.
Credit Suisse has begun relocating its offices in Ticino, with the first major move occurring in Bellinzona, where customer-facing employees have transitioned to the UBS building. The Credit Suisse branch on Viale Stazione has closed, and further consolidations are planned for Locarno, Chiasso, and Lugano in the coming months. The Credit Suisse building in Lugano will undergo renovations to become a flagship branch for international clients, while the future of its properties in Chiasso and Locarno is under evaluation.
Credit Suisse's Bellinzona office will close on December 2, integrating into the UBS branch at Largo Elvezia 2. Most client advisory staff will transfer to the new location, while others will be reassigned later. This marks a significant step in UBS's consolidation efforts in the region, with the branch now housing around 50 employees.
Luca Pedrotti
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Ticino Banking Day Focuses on Taxation and Economic Framework for Growth
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